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How do we create excellence in patient care and experience? This conference focuses on Always Eventsï¿½. Always Eventsï¿½, first introduced in the US by IHI and the Picker Institute, focus on ensuring events that matter to patients happen every time for every patient. Always Eventsï¿½ can be tailored to your service and should be developed in consultation with your patients learning from what your organisation or service does well and what elements of care your patients value most. The aim of always events is to create a positive approach to improving patient care.