Abstract

The only forum bringing together Medical Directors, Medical Affairs, Medical Science Liaisons Heads, and Clinical/Scientific Advisors to discuss the evolving role of medical affairs in Russia. Some of the toughest challenges facing medical, regulatory and clinical professionals will be discussed at the forum in November: Developing cross-functional relationships and deciding what a medical department must be for the market access, regulatory and commercial departments ; Creating metrics and deciding what should be the KPIs for a medical department; Managing and developing a regional medical and science liaison (MSL) team; Developing effective and measurable KOL strategy, finding and engaging new KOLs; Understanding practical implementation and key considerations for conducting Late Stage Research; How to influence prescriber behaviour in a compliant and educational way; Creating and operating a medical information service