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As well as social media leading the way in pharmacovigilance, clinical trial recruitment and digital marketing, the pharmaceutical industry is entering into a new and exciting digital era which is embracing patient engagement through sophisticated use of social listening' and playing a central role in cutting edge personalised healthcare such as wearable technology. Building on the success of previous sell out shows, the 8th annual conference on Social Media in the Pharmaceutical Industry, will provide a niche platform for senior marketing practitioners to capture the latest trends and technologies, learn from practical case studies and benchmark best practice to maximise digital strategy.
