Abstract

Big data is a new trend in modern computing paradigm. Big data come in different formats and from different sources such as human movements, computing devices, sensor networks, smart phones, vehicles, and network traffic. Realising the importance of such data, the majority of businesses, industries and organizations are constantly rethinking their business models embracing the big data challenges. Indeed, such data is revolutionizing the way businesses and organizations gather, store, process, analyse and share all sorts of data for various purposes such as, customer behaviour, decision making, product and service improvement, etc.