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Course — The Pharma Brand Planning Course

14th May 2019   -   15th May 2019
Zurich, Switzerland
https://www.celforpharma.com/course/pharma-brand-planning-course
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Abstract

Learn how to analyse your brand’s market so that you discover all sales levers – Know how to determine priority segments and define a value positioning statement – Learn how to design the optimal mix of marketing tactics in both Red (highly competitive) & Blue (highly innovative) Ocean markets.