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We are pleased to announce the 2nd International Conference on Experience Economy: Museum, Event and Tourism Management from 22 to 24 of October, 2020, organized by HSE-Perm. The conference focuses on research with applications to and implications for problems of the museum, event, tourism and theatre sectors. Our keynote speakers this year are: Andrea Rurale, The Department of Marketing at Bocconi University (Italy) and Heather Jermy, General Manager of the National Trust’s Blickling Hall (UK). The application deadline is May 24, 2020. We invite you to participate in iCEE and would appreciate it if you could share this information within your network.