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The International Conference on Social Media & Society (#SMsociety) is an annual gathering of leading social media researchers from around the world. It is the premier venue for sharing and discovering new peer-reviewed interdisciplinary research on how social media affects society. #SMSociety provides participants with opportunities to exchange ideas, present original research, learn about recent and ongoing studies, and network with peers. The conference’s intensive three-day program features hands-on workshops, full papers, work-in-progress papers, panels, and posters. The wide-ranging topics in social media showcase research from scholars working in many fields including Communication, Computer Science, Education, Journalism, Information Science, Management, Political Science, Psychology and Sociology.