Abstract

The era of patient empowerment, patient-driven care and patient centricity is pushing pharmaceutical companies to re-think their sales and marketing strategies. Patients and their support groups are becoming “super- consumers” — capable of making real, value- based decisions based on health outcomes while increasingly taking an important role in driving policy-making. At the same time, sophisticated health information technology is further enabling, and accelerating, an outcomes-driven industry. With these and many other aspects in mind, the Sales & Marketing Excellence Forum will serve as a live platform for discussions on the most relevant topics.