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Value Pricing for Market Access - The Fundamentals

18th May 2017 - 19th May 2017
Zurich, Switzerland


Understand the language, the concepts and pricing research techniques in pharma a€“ Learn how to set prices for optimal access and returns across Market Access systems, payer types and at different times of a producta€™s life cycle a€“ Grasp the impact of international reference pricing and parallel trade, and how to deal with these.

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