For endangered lemurs, internet fame has a dark side: That cute lemur selfie you shared may be fueling the illegal pet trade in Madagascar

A ring-tailed lemur named Sefo became an internet sensation in 2016 when a video of him demanding back scratches from two boys was viewed 20 million times in a week. Now, a new study of Twitter activity shows that viral videos of seemingly cuddly endangered animals can have a dark side too -- by fueling demand for them as pets.

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