brainfunctions

Brain Functions

1 Years ago
Inconsistent choice-making a normal part of how the brain evaluates options

Inconsistent choice-making a normal part of how the brain evaluates options

Sometimes consumers will switch their preferences, known in industry terms as 'customer churn.' While economists have previously called that an error in rationality, a new study says an important part of inconsistent choice-making is due to idiosyncratic activity in the brain areas that assess value.

  • 0 Likes

  • 0 Comments