Leveling Up: How an Online Game Became AWAL's Secret Marketing Weapon
September 09, 2019
In pop artist Lauv’s new online game Billy Meets World, players navigate a pixelated cityscape as an animated version of Lauv’s real pet puppy. But for Lauv’s label, AWAL, the game is also a way to boost his listener base as he prepares to release his debut album.
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