We reach more than 65,000 registered users in Dec!! Register Now
Leveling Up: How an Online Game Became AWAL's Secret Marketing Weapon
- September 09, 2019
- 104 Views
- 0 Likes
- 0 Comment
In pop artist Lauv’s new online game Billy Meets World, players navigate a pixelated cityscape as an animated version of Lauv’s real pet puppy. But for Lauv’s label, AWAL, the game is also a way to boost his listener base as he prepares to release his debut album.
Cite This Article as
"Leveling Up: How an Online Game Became AWAL's Secret Marketing Weapon", MachPrinciple, September 09, 2019, https://machprinciple.com/post/Leveling-Up-How-an-Online-Game-Became-AWAL-s-Secret-Marketing-Weapon
No tags found for this post
